Product Family

Reputational Crisis Event Protection

Protecting your reputation and your business

AXA XL’s Reputational crisis event policy provides a complete prevention, response and recovery service to protect your reputation and your business. We’ll work with you as a partner from day one of your cover to help you prevent incidents, identifying where threats may come from, and how to reduce risks to your reputation. If an incident happens, our world-leading crisis response partners will help you respond and recover quickly. They’ll be at your side, managing a fast-moving situation, providing expert strategic, legal and PR consultancy to help you restore trust and minimise the damage to your business.


Prevent & Prepare:

  • Our baseline reputational analysis report will identify current sentiment, key influencers and risks, as well as possible risk mitigation.
  • A preparedness check-up and continuous monitoring of your reputation enables you to get ahead of potential events before they escalate and an introductory phone call or meeting with a senior crisis management consultant ensures that, should the worst happen, you are ready to take the right steps.

Respond & Recover:

  • In the event of a Reputational Crisis Event we will pay the cost of bespoke crisis response and support services unique to your business.

Benefits and Services

  • A 24/7 crisis response hotline
  • Expert crisis response and support services provided by S-RM with a dedicated single point of contact for all crisis situations
  • Leading-edge analytics to assess and monitor potential threats
  • Bespoke cover to fit your individual business needs
  • A range of optional services:

    Reputational Crisis Event Protection Benefits and Services

  • Team of experienced Crisis Management & Special Risks underwriters
  • Global underwriting capability

Client Profiles

Target sectors:

  • Hospitality
  • Retail
  • Food & Beverage
  • Technology / Telecoms
  • Healthcare / Pharma
  • Media
  • Professional Services

The information contained herein is intended for informational purposes only. It’s is neither an offer to sell nor a solicitation to purchase any particular insurance product. Insurance coverage in any particular case will depend upon the type of policy in effect, the terms, conditions and exclusions in any such policy, and the facts of each unique situation. No representation is made that any specific insurance coverage would apply in the circumstances outlined herein. Please refer to the individual policy wordings for specific coverage details. AXA XL is a division of AXA Group providing products and services through three business groups: AXA XL Insurance, AXA XL Reinsurance and AXA XL Risk Consulting. Not all of the insurers do business in all jurisdictions nor is coverage available in all jurisdictions.

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