Product Family

XL Catlin announced today that its ProductRecall insurance team in Asia has launched Response XL Catlin, a tailorednetwork of expert crisis consultants, which will be supported in the region byglobal communications company Bell Pottinger. 

Withestablished networks in the US and Europe, Response XL Catlin experts providebest practice advice in risk prevention, recall planning and crisis response ona 24/7-basis to clients as part of XL Catlin’s Product Recall coverage.

ResponseXL Catlin is a market-leading offering in the global insurance industry, helpingclients to prepare for and manage crises such as product contamination orextortion situations and mitigating potential damage to reputation, marketshare and brand.

ResponseXL Catlin gives XL Catlin clients in Asia exclusive access to pre- and post-incidentsupport at a time of growing demand for product recall insurance, especiallyamong the food and beverage industry. The preparation phase includes assistancewith establishing early warning systems, development of recall plans,assessment of business systems and crisis simulations. During a crisissituation, Response XL Catlin consultants are on hand 24/7 for crisismanagement support such as emergency lab testing and media engagement.


Public-privatepartnerships across Asia are working to improve the safety of supply chains,but food safety remains a key issue in the region. Asia and the Pacific rankedbehind the Americas, Europe, Middle East and North Africa in the 2014 GlobalFood Security Index (GFSI) in the area of food quality and safety, rankingahead of only Sub-Saharan Africa.


Singapore-basedDavid Guest, Crisis Management Leader Asia Pacific at XL Catlin, said, “XLCatlin is delighted to announce the launch of Response XL Catlin in Asia. Foodsafety is moving to the top of the agenda and making media headlines.”


MarkNewman, Deputy Chief Executive for XL Catlin’s Asia Pacific Region, said: “Companiesneed solid partnerships to manage the complex risk issues they face today. TheResponse XL Catlin network provides a one-stop solution which gives our clientspeace of mind that they are as prepared as they can be.”

ResponseXL Catlin is delivered by an international network of food sector crisismanagement experts. The network will include food safety specialists, malicioustamper and security consultants, regulatory and legal advisors and productretrieval services. Bell Pottinger, a public relations firm with extensiveglobal experience in crisis communications management and product recallincidents, is the lead Response XL Catlin consultant in Asia.

ManagingDirector of Bell Pottinger in Singapore Mark Worthington said: “There’s agrowing awareness across Asia of the importance of forward planning in incidentmanagement, and we are very pleased to be supporting XL Catlin through thelaunch of Response XL Catlin. Robust preparation and quick, effectivecommunication can determine whether a business survives a product recall event.Response XL Catlin offers a pioneering approach to incident readiness andresponse, and we look forward to working closely with XL Catlin’s clients todevelop tailored solutions.”

The announcement demonstrates XL Catlin’scommitment to manufacturers in the region and is in line with XL Catlin’sstrategy to strengthen its capacity and capability across the Asia Pacific.

Aboutthe XL Catlin Insurance Operations


The XL Catlin insurancecompanies offer property, casualty, professional, financial lines andspecialty insurance products globally. Businesses that are moving the worldforward choose XL Catlin as their partner. To learn more, visit


About XL Catlin


XL Catlin is the global brand used by XL Groupplc’s (NYSE:XL) insurance and reinsurance companies which provideproperty, casualty, professional and specialty products to industrial,commercial and professional firms, insurance companies and other enterprisesthroughout the world.  Clients look to XL Catlin for answers to their mostcomplex risks and to help move their world forward. To learn more, visit